Jaguar представи противоречивата си нова идентичност с Type 00 – haroonabadvital.com
jaguar | Jaguar is expected to produce several new electric cars in the coming years, including a four-door GT model scheduled for release next year that will resemble the Type 00 concept car.
The famous British car manufacturer Jaguar revealed its new vision for car design on Monday evening with the unveiling of an all-electric car dubbed “Type 00”.
The car, whose name is pronounced “Type Zero Zero,” has a simple and somewhat flashy design. It’s boxy, with sleek lights and big wheels, a marked visual change from the brand’s current sports cars and SUVs.
Automakers typically use concept models to gauge customer interest in a design or to show the future direction of a car or brand. Not intended for sale.
Jaguar is expected to produce several new electric cars in the coming years, including a four-door GT model scheduled to be unveiled next year that will resemble the Type 00 concept car, and the company expects a range of up to 700 kilometers on a single charge of its new production cars. Electric, and with a 15-minute quick charge it can go down to 320.
The new concept car comes weeks after Jaguar released an artistic video designed to introduce the company’s new brand, called Copy Nothing. In a 30-second clip, the struggling auto company showed off new logos and fonts. It is part of Tata Motors, which owns Jaguar Land Rover.
Last month, the rebranding and video received widespread comment online, and sparked some criticism on social media. Negative comments about the font choice ranged to disapproval of the company’s decision to remove the Jaguar animal logo. It has been the company’s slogan since the 1950s. Critics believe that she is abandoning her legacy. They also noticed that there is no car in the ad video.
The company defended its vision despite the backlash, saying: “The renewal of the Jaguar brand is a bold and innovative reinvention and, as expected, has attracted attention and debate.”
The advertising campaign comes after Jaguar halted all new car sales in the UK at the start of November as it prepares to transform its operations in 2026. As an all-electric manufacturer.
It’s part of a broader shift in the industry that poses a host of challenges for automakers. Over the past few years, several companies have announced plans to sell electric vehicles exclusively, but many later backed out amid slower-than-expected adoption of electric vehicles.
“We have to rebuild our brand and at a completely different price point, so we have to do it differently. We wanted to move away from traditional car stereotypes,” Jaguar managing director Roden Glover told the Financial Times last month.
